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Coke vs. Coke: a tale of 2 sweeteners.(UP FRONT)(Product/service evaluation)
Sharp-eyed cola fans might have noticed that sugar has crept back into some versions of their favorite beverage. In 185 Costco stores, shoppers have a choice of the usual Coca-Cola Classic, made in the U.S. with high-fructose corn syrup (HFCS) or Coca-Cola hecho en Mexico, made with sugar.
Coke made in Mexico first showed up in bodegas and Hispanic supermarkets in the Southwest, where Costco spotted it in 2005. The chain now moves 8,500 cases a week. The sugared version, bottled in green glass, is "a reassuring piece of home for Hispanics new to the U.S.," says Scott Williamson, a spokesman for the Coca-Cola Co. Less-expensive HFCS replaced sugar in most American-made Coke in the early 1980s.
Unfortunately, the price of Coke from Mexico isn't always so sweet. When we bought regular and Mexican Coke in the San Francisco area, we paid same-store price premiums of about 50 to 150 percent for Coke from south of the border.
Taste tests. In blind tests, our trained sensory panelists thought Coke from Mexico was a bit sweeter, and some found it had a fuller, slightly more complex flavor. Among 30 staffers who tried both Cokes, the preference for each was about equal.
You might occasionally still see made-in-the-U.S. sugared Coke. Classic Coke marked "kosher for Passover" is ...
- For some, Mexican Coke is the real thing.(Knight Ridder Newspapers)
- Newspaper article from: Knight Ridder/Tribune News Service Shlachter, Barry October 1, 2004 700+ words
...distributors. And lovers of Mexican Coke, ranging from immigrants...In Mexico, the same Cokes retail for about 30 cents...vary for the cachet that Mexican Coke has earned. Some Latinos...sweeter flavor than U.S. Cokes, nearly all made with...
- For some, Mexican Coke is the real thing.
- News wire article from: Fort Worth Star-Telegram (Fort Worth, TX) September 30, 2004 700+ words
...distributors. And lovers of Mexican Coke, ranging from immigrants...In Mexico, the same Cokes retail for about 30 cents...vary for the cachet that Mexican Coke has earned. Some Latinos...sweeter flavor than U.S. Cokes, nearly all made with...
- Mexican coke: How sweet it is.
- Newspaper article from: Chicago Tribune (Chicago, IL) October 14, 2004 700+ words
...refrigerator with frosted glass bottles of Mexican Coke is half empty. "It was full this...nation's largest consumers of Mexican Coke, a sweeter _ some say _ version...which does not make money from Mexican Coke, has taken notice and is trying...
- Supply of Mexican Coke increased by trade.
- News wire article from: Fort Worth Star-Telegram (Fort Worth, TX) September 19, 2004 700+ words
...Cola Co. has done little to combat the importing of Mexican Coke, Washington and Mexico City are engaged in a 2-year...S. cola fanciers are willing to pay extra for Mexican Coke because it's made with real sugar. To see more of the...
- Waterloo, Iowa, residents snap up bottled Coke brought in from Mexico.
- Newspaper article from: Waterloo Courier (Waterloo, IA) March 6, 2006 700+ words
...store -- and you can buy cases of Mexican Coke for about $20, or individual...1221 Franklin St., a shipment of Mexican Coke arrives every Tuesday night from...lies in the cane sugar used in Mexican Coke. (The U.S. recipe uses high...
- Fans Thirst for Coke Imported from Mexico.
- Newspaper article from: The Philadelphia Inquirer (Philadelphia, Pennsylvania) (via Knight-Ridder/Tribune Business News) October 7, 2003 700+ words
...enchiladas de mole with Cokes made and bottled in their...But the attachment to Coke, Mexican-style, is...But the American Coke has more gas inside...another time and place. Mexican Coke does, usually, have...cane or sugar beets, as Coke once did in the United...
- New Coke.(Balance Sheet)(Brief Article)
- Magazine article from: Reason Taylor, Jeff A. February 1, 2005 700+ words
NAFTA brings Mexican Coke to the U.S., where it is stocked and sold at a premium by Latin grocers. Domestic bottlers grumble as their corn syrup concoction languishes, while the cane sugar-sweetened import flies off store shelves.
- Frequently asked questions on coke quality answered.
- Magazine article from: The Oil and Gas Journal Lieberman, Norman P. March 27, 1989 700+ words
Frequently asked questions on coke quality answered The operating parameters affecting the quality of coke produced in delayed cokers have been the...around the country during the last 4 years. Coke quality is becoming increasingly important...
- Coke Fountain Unit's President Steps Down.
- Newspaper article from: Knight Ridder/Tribune Business News August 26, 2003 700+ words
...largely has been settled, with Coke agreeing to pay up to $21...system. But the disclosure that Coke falsified a marketing test involving Frozen Cokes sold at Burger King, the company...fountain customer, damaged Coke's credibility with customers...
- Coke CEO Daft Bubbles to Forefront of Federal Book-Cooking Inquiry.
- Newspaper article from: Knight Ridder/Tribune Business News January 31, 2004 700+ words
...Japanese market. There, as in much of the Coke empire, Daft was under intense pressure...allege. The allegations about Daft -- Coke's chairman and chief executive -- have...summer as part of a suit brought against Coke by a group of shareholders. But in a growing...