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Don't commit these email crimes.

Detroiter

| April 01, 2009 | COPYRIGHT 2009 Detroit Regional Chamber. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

1) Incorrectly linking to URLs.

Instead of typing www.informz.com in your email, type Informz and then hyperlink just that word to the Web site. This will help your deliverability since spam filters are very suspicious of URLs that are written out.

2) Avoid copying your text directly from Word and similar word-processing programs.

Instead, first paste the content into Notepad. Notepad strips out the extra code that Word secretly adds to your text. This extra code can wreak havoc to your fonts and spacing.

[ILLUSTRATION OMITTED]

3) Be sure to use Opt-Outs as an option for your readers... and set up Opt-Outs ...

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Source: HighBeam Research, Don't commit these email crimes.

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