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Virtual Reference (VR) is such a great idea--helping customers from afar, making it easier than ever to get information--that it's a shame how often it is badly executed in practice. Even though I love VR and am sure it's here to stay, I find myself regularly unsatisfied with the quality of VR sessions. Who am I to say such a thing? A 2005 library school graduate, I've worked in VR from the beginning of my professional career, formerly giving two hours a week to my local service. Currently I'm a trainer, creating and teaching workshops like "New Reference: Developing Reference Services in the 21st Century" and "Virtual Reference Best Practices." I'm also a user of VR, mostly of the collaborative type such …