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Publishing sites look ahead but keep present-day focus. (includes related article on intranet usage at Mac sites)(Media Masters Special Section) (Product Information)

MacWEEK

| November 03, 1997 | Sherman, Erik | COPYRIGHT 1997 Mac Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Much of the computing world focuses on rapid advances, spectacular technology, possibilities of the Internet and bright promises of the future. For those in publishing, prepress and graphic arts, however, the focus is on current business-related issues. No matter what may be on the horizon, these people must produce magazines, send out advertisements, close newspapers on daily or weekly deadlines, and create graphics for marketing programs.

As a result, those who manage publishing operations are largely concerned with making things work today, not tomorrow. Certainly strategic planning requires a look at where the Internet is headed, but everyday considerations ...

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