AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
Ocean Spray intends use international logistics to help double its revenues during the next 10 years.
Cranberries have recently become the trendiest fruit to eat since the fuzzy green kiwis of the 1980s.
Some say that market growth is due to the farm cooperative's ability to combine other fruit juices to make sour cranberry juice enjoyable. But Ocean Spray knows that increasing its market share internationally also requires a special ingredient that cannot be tasted - logistics.
"Logistics crosses into many operational aspects of our company today," said Peter Patkowski, manager of operations and logistics for Ocean Spray International Services. "It's difficult to define where the line of logistics begins and ends."
Though the core of logistics management is based at the company's head office in Lakeville-Middleboro, Mass., most of Ocean Spray's 2,700 workers at its domestic plants and off-shore sites are involved in some form of logistics.
"There's no group that's called logistics anymore. It's been spread out across the company," Patkowski said. "For logistics to work efficiently, it must be integrated with the company's manufacturing, marketing and …