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New Book Offers Antidote to Collapse of Economy's Infrastructure.
In a recent Washington Post piece, Deepak Chopra posed what may prove to be the essential, yet largely unexamined, question regarding the financial crisis: "What would it take to change a whole subculture that has escaped all ethical boundaries?" Fortune 500 executive coach, author, and radio personality Dave Durand answers this query head-on in his latest book, Win the World Without Losing Your Soul, published by The Crossroad Publishing Company (April 13, 2009). Durand, who runs three small businesses, all of which are experiencing double-digit growth for '09, notes, "The answer is that it takes morally trained leaders to change this culture. What we have seen unravel over the past several months is the result of a lack of understanding of what it takes to succeed without compromising basic honesty and integrity. Most of this cataclysmic collapse of institutional and governmental structures could have been prevented in a society led by principles over personalities."
Named one of the nation's top 100 Leadership Minds on Personal Excellence by Leadership Excellence Magazine, Durand's Win the World Without Losing Your Soul is not a religious tract, but a vital resource for men and women aspiring to long-term success over short-term gratification whether they be mortgage lenders or peanut manufacturers, US Congressmen or state Governors, students or teachers, lawyers or parents. Win the World Without Losing Your Soul is a book for people in every walk of life who are looking for someone to show them that they matter, that they have a specific purpose in life and that pursuing that purpose with resolve and integrity will lead to a lifetime of fulfillment (see also Dave Durand).
To illustrate this, Americans need look no further than the headlines of the nation's newspapers. Pick a day. Any day.
Durand went back six months and picked October 10, 2008. The Dow was below 9,000. Newspaper headlines reflected the sentiment of its city residents. "Another losing day," said The Courier-Journal of Louisville, Ky. In Casper, Wyo., Tacoma, Wash., and Fort Worth, Texas, the word "panic" was on the front page. The Indianapolis Star ...
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Source: HighBeam Research, New Book Offers Antidote to Collapse of Economy's Infrastructure.