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The economic geography of regional festivals.

Focus

| June 22, 1994 | Gerlach, Jerry | COPYRIGHT 1994 American Geographical Society. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Beer Drinking and Small Town Mississippi River Festivals

In the late 1950s and early 1960s, ethnic and city festivals became very popular in the U.S. The original goal of these festivals was either to stress the uniqueness of an area's ethnic makeup or of its economic traditions. Local pride was the prime stated emphasis of the festival. Examples include the Maifest, October-fest, Czech Days, Honey Days, William Tell Fest, Contraband Days, and so on. The aim was to promote an area by introducing visitors to the local customs, food and dance.

The festival's potential as a moneymaker for the area was recognized very quickly. Profits from festivals could be used ...

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Source: HighBeam Research, The economic geography of regional festivals.