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The Work: Private View.(conventional media)(Viewpoint essay)
CREATIVE - Tim Delaney, chairman, Leagas Delaney
One of our clients is the global ad director for one of the world's biggest companies. He is highly knowledgeable about communications, having worked with one of the best agencies around, and he retains a curiosity about his job that ensures he will not be outpaced by his competitors.
I won't name names as the praise would embarrass him - and me, for so brazenly seeking more pieces of business. My point is that, despite all the hoopla about the death of traditional advertising, he advocates a comms strategy with three strands: 70 per cent conventional media; 20 per cent new media and 10 per cent ...
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