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The Work: New Campaigns - The World.
HP - POSTER - EUROPE CREDITS Project: Poster Client: Jean-Pierre Le Calvez, marketing and communication director, HP Imaging and Printing Group Brief: n/s Creative agency: CLM BBDO Writer: Vincent Pedrocchi Art director: Cedric Moutaud Planner: Brice Garcon Photographer: Jean-Yves Lemoigne Photographer's agency Carole Lambert Retouching: Adrien Benard Exposure: Print and outdoor in Europe
HP is highlighting the quality of its printers with a new print campaign, created by CLM BBDO in partnership with Goodby, Silverstein & Partners.
The campaign, photographed by Jean-Yves Lemoigne, will run in the International Herald Tribune's T magazine and trade press including Etapes Graphiques, Caracteres, France Graphiques and CB News, as well as outdoor.
In a bid to demonstrate the lifelike quality of the images produced by HP's printers, each execution depicts a real object, such as a baby and a horse, stuck on the wall where you would normally find a poster.
ESPN - MLB ON ESPN - US CREDITS Project: MLB on ESPN Clients: Seth Ader, senior director of sports marketing; Alex Green, manager of sports marketing; Shana Stephenson, co-ordinator, ESPN Brief: From Baseball Tonight to Sunday Night Baseball, there's no team of talent that brings fans the MLB quite like ESPN Creative agency: Wieden & Kennedy New York Writer: Josh DiMarcantonio Art director: Eric Stevens Planners: Neal Arthur, Seth Gaffney Production company: Backyard Director: Aaron Stoller Editor: Tom Scherma Exposure: TV
ESPN's team of sports journalists are showcased in a trio of 30-second spots by Wieden & Kennedy New York.
Buster 'The Scoop' Olney, Peter 'The Commish' Gammons and the newest member of the ESPN Sunday Night Baseball team, Steve Phillips, are each shown going to great lengths to bring viewers up-to-the-minute information on baseball and the sport's leading lights.
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