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The Work: New Campaigns - UK.

Campaign

| May 01, 2009 | COPYRIGHT 2009 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright
 
ROBINSONS - BE NATURAL 
CREDITS 
Project: Be Natural 
Clients: Cameron Davidson, brand controller; Geraldine Phillips, senior 
brand manager, Robinsons 
Brief: Launch the new Robinsons Be Natural squash, which is made from 
naturally sourced ingredients 
Creative agency: Bartle Bogle Hegarty 
Writer: Matt Waller 
Art director: Dave Monk 
Media agency: Mindshare 
Media planner: n/s 
Production company: Rattling Stick 
Director: Andy McLeod 
Editor: Andy McGraw, Cut & Run 
Post-production: Jim Allen, Big Buoy 
Audio Post-production: Parv Thind, Wave Studios 
Exposure: National TV 

A small bird is the star of a new campaign, created by Bartle Bogle Hegarty, for Robinsons' Be ...

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