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Is the account man really King?(Viewpoint essay)
Great advertising is synonymous with great creative and great creatives. But isn't the less-celebrated suit, he or she who brings the idea to life, the key player? Ed Morris and Robert Senior offer their views.
ED MORRIS - THE CREATIVE'S VIEW
It seems increasingly naive to place such definitive titles as 'account man' or 'creative person' or 'planner' or even 'CEO' on anyone now. The boundaries get fuzzier, the talents get broader. More is demanded of all of us. These titles seem to even sound old-fashioned and probably do more to hinder progress and evolution than give clarity.
But I've been asked to make a case in defence of the 'account ...
- IN BRIEF: Ed Morris to stay with Lowe London.(Brief Article)
- Magazine article from: Marketing Week January 26, 2006 700+ words
Ed Morris, the executive creative director of Lowe London, has reportedly declined to join Sir Frank Lowe's start-up agency, due to launch in London in March, and is to stay with Lowe London. Copyright: Centaur Communications Ltd. and licensors
- A pioneer at WTTW // Ed Morris blazed trails in local TV
- Newspaper article from: Chicago Sun-Times Delia O'Hara May 20, 1987 700+ words
Learning about television from Ed Morris must be a lot like learning how to fly from one of the early bush pilots. The specialty of his long career was flying by the seat...
- TRM. (Personnel).(hires Ed Morris)(Brief Article)
- Magazine article from: Cosmetics International October 25, 2002 700+ words
TRM has further strengthened its resolve to offer customers the best experts in the field by announcing Ed Morris (pictured) as the latest Packaging Supply Chain Consultant to join its team. Morris joins from Smurfit where, for the past...
- Morris leaves Lowe London.(Ed Morris)(Brief article)
- Magazine article from: Marketing Week January 15, 2009 700+ words
Ed Morris, executive creative director of Lowe London, is understood to have left the agency despite earlier reports that he would continue...
- How top shops stacked up in '07; Ad Age reviews key media operations' wins and...
- Magazine article from: Advertising Age March 3, 2008 700+ words
...MediaVest Group, her replacement came from a small group of insiders in contention for the job. New CEO Bill Tucker was the lead account man on Kraft Foods and head of client services for the agency. As in years past, MediaVest's portfolio had a digital focus...
- AGENCY AWARDS LEAGUE TABLE: Death of the account man.(Precision Marketing's...
- Magazine article from: Precision Marketing Cubitt, Emily November 18, 2005 700+ words
Precision Marketing's Agency Awards League Table reveals some interesting climbers and fallers, amid a perceived structural shift that could consign middle-tier account managers to the history books. Emily Cubitt reports The agency landscape is continually evolving to address clients' ever-
- TOP 100 MARKETERS: No.1 Readers' choice No.10 Overall.(Richard Reed of Innocent...
- Magazine article from: Marketing Week May 18, 2006 700+ words
...given his time freely to answer questions. The former DDB account man is as generous with his opinions on everything from smoothies...never try to build a good image but instead a good reality." Ed Morris, executive creative director at Lowe, which won Innocent...
- Mayors Across America: A 3,600 Mile Bicycle Journey Documenting the American...
- Press release article from: PR Newswire April 9, 2009 700+ words
...too fast, so he did it again. When Ed Morris set out to ride his bike cross-country...for traveling across the country." - Ed Morris Over a period of 59 days, Ed and his...collective portrait of the United States." - Ed Morris The challenges facing the Mayor varied...
