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The World: New York - Initiative wins Home Depot following four-way pitch.
Initiative has retained the media duties on the Home Depot account following a pitch against Mindshare, Carat and ZenithOptimedia.
The agency also added the digital media element of the business, which was previously handled by Digitas.
Initiative has worked with Home Depot since 1992. Last year, the retailer spent nearly dollars 600 million on advertising.
...
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