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The Week: UPS calls global advertising and media review.(Brief article)
UPS has called a global review of its above-the-line, media buying, relationship marketing and digital advertising accounts.
The incumbents on the businesses, McCann Erickson, Universal McCann and MRM, have not been asked to repitch.
The review, which is being handled by the AAR in London, will, however, include the Martin Agency, the company's US incumbent, and a group offering from Interpublic.
McCann's most recent UK campaign for UPS, which broke in 2006, featured Jean Reno as a time-travelling character. The ad ...
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