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The Week: Best of the blogs - A truth about placements.
I've had requests to post on the subject of placements, so here it is. The industry is quite split on the issue.
On one hand, there's the opinion that it should be a privilege for these kids to come in for two weeks, write some tactical radio ads or shelf-wobblers, and be generally ignored.
On the other, there's an equally ridiculous view that placement teams are a downtrodden species, who deserve our support more than polar bears do. And there's the (probably most widespread) shrug-of-the-shoulders-type response, that while it's an unfair and demeaning system, there probably isn't a better one.
Freakonomics pointed out that people are prepared to work for free (or for very little) to break into the 'glamour' industries of music, fashion, film etc. We in advertising are only a second-tier glamour profession. Nevertheless, ...
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