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The Week: Innocent revives its pitch for pounds 3m creative ad business.(Innocent Drinks)(Brief article)
Innocent Drinks is looking for a retained advertising agency to handle its pounds 3 million advertising account.
The pitch, which is being led by Agency Insight, is due to be completed in July, with the first campaign breaking later in the year.
The appointed agency will work independently from Innocent's in-house creative team, which the brand currently uses for its advertising.
The agency will focus on the health benefits of Innocent's products, using a variety of media.
Last year, Innocent, which is celebrating its tenth birthday, ...
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