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The Week: Advertising News - M&S to focus on penny roots.(Marks and Spencer PLC)(Brief article)

Campaign

| May 01, 2009 | COPYRIGHT 2009 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Marks & Spencer will focus on its penny bazaar roots in a new campaign to celebrate its 125th anniversary.

The campaign, created by Rainey Kelly Campbell Roalfe/Y&R, launches in May and will be narrated by Twiggy, the star of M&S ads from 1967 and of its current campaign. Although it will not ...

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