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The Week: Advertising News - Peta slams Samsung viral.(People for the Ethical Treatment of Animals)(Brief article)
Peta, the animal rights organisation, has urged Samsung to withdraw 'the baa-studs' online ad because it claims it features footage of cruelty to animals.
The ad, created by The Viral Factory for Samsung's Smart LED technology, shows a flock of sheep, wearing LED lights, being herded by sheepdogs into different shapes. Samsung and The Viral Factory said in a joint ...
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