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McCann Erickson wins 2012 ad task.(London Organising Committee of the Olympic and Paralympic Games )(Brief article)

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| May 01, 2009 | COPYRIGHT 2009 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The London Organising Committee of the Olympic and Paralympic Games has appointed McCann Erickson to handle advertising for the London 2012 Olympic Games.

McCann won the business following a final shoot-out against WPP Group The pitch was handled by the AAR.

As part of the deal, the agency will offer around pounds 10 million of services-in-kind, a factor that is said to have put many networks off pitching for the business.

McCann Erickson will become a third-tier sponsor of the Games as part of the deal, and will hold the contract for three-and-a-half years.

The agency will be responsible for all ads, promotion, PR and digital ...

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