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The London Organising Committee of the Olympic and Paralympic Games has appointed McCann Erickson to handle advertising for the London 2012 Olympic Games.
McCann won the business following a final shoot-out against WPP Group The pitch was handled by the AAR.
As part of the deal, the agency will offer around pounds 10 million of services-in-kind, a factor that is said to have put many networks off pitching for the business.
McCann Erickson will become a third-tier sponsor of the Games as part of the deal, and will hold the contract for three-and-a-half years.
The agency will be responsible for all ads, promotion, PR and digital ...