AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

OFT delays decision on relaxation of CRR.(Office of Fair Trading)(contract rights renewal)(Brief article)

Campaign

| May 01, 2009 | COPYRIGHT 2009 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The Office of Fair Trading's review of the contract rights renewal mechanism that safeguards advertiser deals with ITV is taking longer than expected as the OFT seeks clarity over ITV's claims.

While media industry sources had anticipated that the OFT would reach a decision by early April, the regulator said it expects to make an announcement later in May.

Following consultation, the OFT went back to the IPA and other parties last week with further questions relating to ITV's claims that ITV1 can be substituted in media plans with other options should the broadcaster raise prices in the event of CRR being abolished.

In January, the OFT reached a view, ...

Related articles from newspapers, magazines, journals, and more
OFT supports CRR retention.(Office of Fair Trading)(Contract Rights Renewal...
Magazine article from: Marketing June 3, 2009 700+ words
...have welcomed the Office of Fair Trading's (OFT) support for retaining the Contract Rights Renewal (CRR) mechanism. Industry body...campaigning for the retention of CRR, which was introduced to protect...overhaul the rules but not remove CRR completely...
The Week: Media News - OFT confirms CRR review.(Office of Fair...
Magazine article from: Campaign September 14, 2007 700+ words
The Office of Fair Trading has confirmed that it will be conducting a review of the Contract Rights Renewal system, following repeated lobbying by ITV. The review is scheduled to take place early next year, and will be conducted in partnership with Ofcom
Opinion: The Marketing Society Forum - What concessions should the industry...
Magazine article from: Marketing October 3, 2007 700+ words
...make changes if the Office of Fair Trading's review of Contract Rights...still in the mid-40s. Has CRR been effective? Yes, and proportionate...STARCOM UK None, in short. CRR was put in place because ITV...represents 45% of the market. CRR has generally worked well for...
ITV starts post-CRR TV trading push.(Brief article)
Magazine article from: Marketing Week December 4, 2008 700+ words
...looking to retain up to 140% of CRR. The CRR mechanism was introduced to allow...being reviewed by the Office of Fair Trading and Ofcom, acts as a ratchet allowing...the system since 2004. However, CRR applies only to ITV1 and the broadcaster...
Media Perspective: Destroying CRR isn't likely to happen for ITV any time...
Magazine article from: Campaign August 31, 2007 700+ words
...granted some hope by the Office of Fair Trading, which is set to announce a...behind the cause of destroying CRR, aided and abetted by his right...that constant carping about CRR doesn't win you many friends...be one of life's quirks if CRR at last delivered some little...
Agencies in uproar over ITV's CRR plans.(Contract Rights Renewal)(Brief article)
Magazine article from: Campaign November 21, 2008 700+ words
...remedy. In an ongoing Office of Fair Trading/Ofcom review of CRR, due to be concluded next year...has submitted the argument that CRR should be dismantled on the basis...given that some relaxation in the CRR rules has seemed a more likely...
MEDIA: SPOTLIGHT - Media agencies demand clarification on the CRR.(Contract...
Magazine article from: Campaign Williamson, Lexie November 7, 2003 700+ words
...decipher a draft of the Office of Fair Trading/Carlton and Granada merger...clarification on the duration of the CRR mechanism, expresses serious...reviewing the effectiveness of the CRR. It is also concerned about...cautiously optimistic about the CRR. 'It's possible advertisers...
Relaxed CRR rules will not solve ITV's cash problems.(contracts rights...
Magazine article from: Marketing Week January 22, 2009 700+ words
...comments come after the Office of Fair Trading last week recommended a "significant...the contracts rights renewal (CRR) mechanism put in place in...response to expectations of a CRR removal this year", adding...agencies continue to argue that CRR should continue given ITV...
Grade vows 'son of CRR' will protect advertisers.(Contract Rights...
Magazine article from: Marketing September 26, 2007 700+ words
...Following an announcement by the Office of Fair Trading earlier this month that it was reviewing the CRR procedure, he admitted that ITV had, in...arrogance, but said any so-called 'son of CRR' proposed by ITV will assuage advertisers...
The Week: Media News - CRR review mooted.(Brief article)
Magazine article from: Campaign August 24, 2007 700+ words
The Office of Fair Trading has said it will consider a review of the Contract Rights Renewal trading system following extensive lobbying by ITV. It will make a decision on whether to launch a review by the end of the summer. If it does, the review is likely to be conducted by Ofcom
For more facts and information, see all results
©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA