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Signet calls pitch for direct business.(Signet Jewelers)(Brief article)

Campaign

| May 01, 2009 | COPYRIGHT 2009 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Signet Jewelers, the speciality jewellery retailer that owns brands including H Samuel and Ernest Jones, is looking for an agency to handle its direct marketing account.

The winning agency will provide direct mail and press work for all of the company's UK brands, as well as hand-ling all customer relationship management activity.

A tender document for the business has been sent out to a number of agencies, and pitches are due to be held towards the end of May.

The successful agency is then expected to be appointed in June, with the first campaign set to go live later in the year.

There is no incumbent on the account. ...

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