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Betfair kicks off review of pounds 7m UK offline media account.(Brief article)
Betfair, the online betting company, has called a review of its estimated pounds 7 million UK offline media planning and buying account, currently held by Maxus. The pitch will be handled by the AAR.
Betfair, which is planning a significant increase in media spend, has briefed agencies to make it 'the betting person's first choice'.
It also wants to position its poker site to appeal to a younger generation of players who have grown up with the online game.
The account up for pitch centres on the UK, but the brief hints that there may also be an international element.
The WPP-owned Maxus, then BJK&E, won the Betfair business in February 2007 without a formal pitch. At ...
- Offline Media Dominate China's B2B Sector with a 75% Market Share.
- Press release article from: PR Newswire June 20, 2007 700+ words
...domestic market will increasingly require. The China's B2B Media Industry Report provides an overview of both the online and offline media business, including a detailed analysis of the current status and future trends of the overall China B2B media market for...
- New Model for Offline Media Attribution to be Unveiled at Annual Electronic...
- Newspaper article from: Science Letter September 30, 2008 700+ words
...marketers desperately cling to tools, techniques and technologies of the past, they lack the insights necessary to prove offline media attribution today," says Andrew Gordon. The Advanced Attribution Model(TM) addresses the reality that even if your...
- Ticketmaster Online-Citysearch Names MediaCom Agency-of-Record for Offline...
- Press release article from: PR Newswire November 22, 1999 700+ words
...Ticketmaster Online-CitySearch, Inc. announced today that it has named MediaCom its agency-of-record for national offline media planning and buying, following a review. Ticketmaster Online-CitySearch, Inc. (Nasdaq: TMCS) is a leading provider...
- iTurf Inc. Announces Prominent Advertising and Sponsorship Agreements; Launches...
- Press release article from: Business Wire April 12, 2000 700+ words
...Dial's Nature's Accents and J. C. Penney's Arizona Jeans across its network of web sites through creative online and offline media campaigns. Stephen Kahn, President and Chief Executive Officer of iTurf, stated, "These agreements represent an important...
- TN'S KSL MEDIA OPENS UNIT FOR INTERNET CLIENTS: DRIVE-TO-SITE PUMPS TRAFFIC VIA...
- Magazine article from: Advertising Age Gilbert, Jennifer August 2, 1999 700+ words
...Ksl media, fresh from its acquisition by True North Communications, is opening a division dedicated to buying online and offline media for Internet clients. Drive-To-Site Media, which will be announced today, opens with a handful of clients and $60...
- DoubleClick and Nielsen//NetRatings Release Inaugural Year in Online...
- Press release article from: PR Newswire March 1, 2004 700+ words
...for 2003. For the report, DoubleClick augmented its own ad serving data with data from Nielsen Monitor-Plus (measuring offline media spending) and Nielsen//NetRatings AdRelevance (measuring online spending) in order to gain a complete picture of the...
- Offline media may be forced to match online's accountability.
- Magazine article from: New Media Age April 9, 2009 700+ words
The internet can continue to build on its record share of total ad spend, as revealed in the latest IPA Bellwether report, according to sector specialists. The report for Q1 2009 from the Institute of Practitioners in Advertising showed that online now accounts for 10% of overall ad spend, its
- EVE.COM SEES OFFLINE MEDIA AS WAY TO BECOME `BIG, FAST': $5 MIL CAMPAIGN BACKS...
- Magazine article from: Advertising Age Gilbert, Jennifer August 2, 1999 700+ words
New ads touting online cosmetic shopping are all about Eve. Eve.com, that is. The e-retailer of high-end cosmetics and beauty products is set to launch its first offline ad campaign this month. Eve.com will make traditional media the centerpiece of its initial $5 million budget. If advertising