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Havas Media unveils green initiative.(Brief article)

Campaign

| May 01, 2009 | COPYRIGHT 2009 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Havas Media is launching a global service designed to help clients monitor all of their activities around the issue of sustainability.

Its Sustainable Futures 09 venture will offer companies a way of researching and measuring the impact of what they do in environmental and social terms and how this may affect consumer perceptions.

As part of the investment, Havas Media, which acts as the parent media unit for networks including MPG and Arena, is launching a measurement tool, called the Sustainability Futures Quotient, that can track and compare the performance of companies in this area.

Guy Champniss, the director of business insights at Havas Media, has led the development of the new service.

Its launch follows research from Havas which indicates that, despite the downturn, 48 per cent of ...

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