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EDF calls review of pounds 63m media brief.(EDF Energy)(Brief article)
EDF Group is reviewing its pounds 63 million media planning and buying arrangements in the UK and France.
The energy company, which currently uses MPG for its media activity, spent pounds 9 million on advertising in the UK last year and close to pounds 54 million in its home market of France.
Agency sources said that EDF, which built a business in the UK on the back of acquiring London Electricity, SWEB, Virgin Energy and Seeboard, has made initial approaches to agencies and will issue formal invitations to tender next week.
Last month, EDF appointed the global branding consultancy Interbrand to work on a repositioning exercise across Europe. EDF is also gearing up for marketing activity surrounding its official sponsor status of the London 2012 Olympic Games.
In France, the state-owned EDF has grown in all areas of the energy market and ...
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...than a third of sales value The UK and France are the only countries that produce...underlining the linguistic advantage of UK producers. France overtook Germany as the most important...GRAPHICS OMITTED] Territories UK, France Sectors Television Source Screeen...
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...opened its virtual store in the UK, France and Germany where it will soon face...the world has finally come to the UK, France and Germany," Apple CEO Steve...to launching its service in the UK, France and Germany, Apple announced plans...
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...Work will be undertaken in the UK and France, using industries within their...Phase is fully consistent with the UK MoD's aims to deepen co-operation...co-operative intent between the UK and France, the contract represents a further...
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- News wire article from: PTI - The Press Trust of India Ltd. March 15, 2006 700+ words
UK, France circulate proposed statement on Iran to...increase pressure on Iran, Britain and France, backed by the US, circulated to ten non...agreement among themselves. But Britain and France decided to circulate the proposed statement...
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- News wire article from: PPI - Pakistan Press International May 19, 2009 700+ words
...official visit to Libya, UK, USA and France. The visit saw the US...1.9 billion aid, UK committing 640 million...the next four years and France offering civilian nuclear...received attention as the UK and France each announced 12 million...
