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DoH ad campaign to combat swine flu crisis.(Department of Health )(Brief article)
The Department of Health is launching a public health ad campaign on swine flu today, across TV, print and radio, as the World Health Organisation raises the influenza pandemic alert to stage four.
The campaign, created by DDB London and bought by Mediaedge:cia, uses the line 'catch it, kill it, bin it', first created by Chick Smith Trott in 2007.
The campaign will warn the public about swine flu and advise them to cover their mouths when they sneeze and throw away used tissues.
The DoH is also distributing leaflets on the swine flu virus and preventative measures to all households in the UK from next Tuesday.
DDB London and MEC were appointed to the pandemic flu account last year.
The ...
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