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MPs in revolt over product placement.(Member of Parliament)(Brief article)

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| May 01, 2009 | COPYRIGHT 2009 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Labour MPs are in revolt over the Government's refusal to allow product placement in British TV programmes.

Thirty-nine MPs, including 21 from Labour, have signed a Commons Motion urging the Culture Secretary, Andy Burnham, to think again. The motion, tabled by the Labour MP Lindsay Hoyle, enjoys cross-party support.

Tory and Liberal Democrat frontbenchers have also called for the rules on product placement to be relaxed in line with an European Union directive.

MPs believe such a relaxation could ease the growing crisis in commercial broadcasting. The motion ...

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