TBWA lures Mark Hunter as ECD.(TBWA\London)(executive creative director)(Mark Hunter)(Brief article)

After a nine-month search, TBWA finally fills vacant ECD post by hiring Euro RSCG's creative chief.

TBWA\London has hired Mark Hunter, the executive creative director at Euro RSCG London, as its new executive creative director.

Hunter resigned from Euro RSCG London yesterday. He has a six-month notice period in his contract.

Hunter said his decision to move was prompted by the creative opportunity on offer at TBWA\London, and uncertainty over the management structure at Euro RSCG.

He said: 'At TBWA, what you get is a place that is now, and has always been, incredibly creatively ambitious. One of the main reasons I'm joining is genetics. It's in the DNA at TBWA and that infects everyone. I need to get back into that kind of environment because it is where I feel most comfortable.'

Hunter will work with clients including Adidas, PlayStation and Nissan, leading a creative department that is similar in size to Euro RSCG. He will work alongside Matt Shepherd-Smith, the TBWA\London chief executive.

His exit from Euro follows that of Mark Cadman, the former chief executive, who left in December. Instead of replacing Cadman, the agency split his ...