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Classical music, like all other recorded genres, is facing tough times. But there are signs that its market position and consumer appeal remain in surprisingly good shape.
Since the recession of the early Nineties, diversity has become central to the classical music market. Budget recordings, titles released on own-brand labels by orchestras and even individual artists, and niche ranges are now an essential part of a business mix virtually unrecognisable from the model in place at the time of the last economic downturn.
Classical crossover and mass market albums barely registered on the major label radar two decades back. They now account for sales ...