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THE OUTDOOR LIVE INDUSTRY is gaining a prestigious new venue this summer, with British motor circuit Silverstone set to host two big-name concerts.
The news comes in the wake of Universal Music Group's joint-venture company All The Worlds' plan to hold a series of F1 Rocks gigs at Grands Prix around the world. The Northamptonshire track is in pole position, however, with shows by Carlos Santana and The Pussycat Dolls scheduled for July.
The concerts will mark the first time Silverstone has staged live music events in its 60-year history. Building on the massive popularity of Formula One racing, the gigs will form part of the entertainment at the Silverstone Classic Festival racing weekend.
On July 24, current F1 World Champion Lewis Hamilton's partner Nicole Scherzinger will take to the stage with The Pussycat Dolls, while Santana's only UK concert this year will be held the following day.
"Both Santana and the Pussycat Dolls reflect the spirit of the ...