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DIGITAL: We Are Hunted offers simplification for aggregation.

Music Week

| May 02, 2009 | COPYRIGHT 2009 CMP Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

We Are Hunted is a new aggregation platform that aims to bring greater simplicity to music recommendation.

The website - at www.wearehunted.com - ranks the top 99 tracks being discussed each day across blogs and social networks and cross- references this with tracks being traded via P2P and torrent sites to better understand what new music is connecting with consumers.

The site then offers track streams via an inbuilt player that links to audio that is already available online, such as on YouTube or official artist sites.

It also runs relevant blog postings alongside the tracks to give them context and attaches a buy option, clicking through to iTunes to facilitate impulse purchasing and steer users away from unlicensed sources.

By aggregating the top 99 tracks each day, it operates as a trend forecaster; by building in semantic analysis, it is able to identify the new music and artists that are being most favourably discussed and played outside of ...

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