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TV and YouTube phenomenon flooded with media offers
By Nick Johnstone
SYCO TV SAYS IT HAS ALREADY TURNED DOWN hundreds of offers from film, theatre and book companies on behalf of Susan Boyle, after her appearance on Britain's Got Talent made her an overnight global media phenomenon.
The Scottish spinster first came to the public's attention on April 11 when she sang I Dreamed A Dream on the TV talent show. Estimates now put total YouTube views of her audition at more than 100m, while ITV1 recorded an audience of 13.5m for Britain's Got Talent the week after her debut.
Syco head of media Ann-Marie Thomson says that the company's 20 staff are entirely focused on the ITV show, having turned down offers from various media companies on Boyle's behalf.
She adds that Syco has not yet offered Boyle a deal ahead of the Britain's Got Talent final on May 30
"Simon [Cowell] has been reported as saying that he'd be very surprised if she doesn't do a record with someone," she says. "But you can't make the assumption that this is a one-horse race, and the priority at the moment is the show and the competition - anything beyond that is not even being discussed yet."