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DIGITAL: Datz ramps up offering with online store 2.0.
New retail partners and 100,000 new songs for site
By Ben Cardew
DATZ IS TO LAUNCH version 2.0 of its Music Lounge unlimited download service over the coming weeks, with a range of new features and label partners.
The original Datz Music Lounge launched last October, allowing consumers to download all the music they want from labels such as EMI and Warner for a one-off fee.
Datz head of music Paul Sims desribes the offer as "a big success", with the company tweaking some features for 2.0 in response to customer feedback.
Datz 2.0 will start beta testing in two weeks and is set to hit stores four weeks after that. It will build on the basic features - all downloads are available as 320kbps MP3 files for example, and the RRP is #99.99 - with a range of new features to improve the customer experience.
These include a better search interface, recommendation features and "buddy lists" enabling two users to share their musical favourites.
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