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Vouchers & Gift Cards Manual 2009: Paper still rules the corporate market.
The latest research shows that paper gift vouchers are still more popular than their electronic counterparts. Bhavna Mistry looks at the latest trends in a market that is worth more than pounds 3bn.
In a digital age when Twitter and blogging are being added to the school curriculum, the corporate voucher sector would appear to be firmly grounded in old-fashioned paper communication.
More than a decade after the introduction of plastic cards into the arena, the old-fashioned paper voucher is still by far the top reward technique of choice.
The figures speak for themselves: of the pounds 3.2bn voucher market, only 20% of corporate sales come from ...
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