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A Lean, Green Detroit.(International Edition; CARS)(automotive industry)
Byline: Melinda Liu
China is now the world's largest market for cars; Chinese leaders aim to own the biggest piece of it.
American tastes dominated the world's automotive market for a century, but all that's changing now. Today it's the increasingly well-to-do Chinese car-buyer that industry wants to woo and win, thanks to this incredible fact--China has, over the last three months running, surpassed the U.S. in terms of volume sales of automobiles. Ever wonder why Ford's new Fiesta has an instrument panel that looks like a cell phone? Because that's what's familiar to its target audience of 20- and 30-something Chinese. It's also why Chinese versions ...
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Source: HighBeam Research, A Lean, Green Detroit.(International Edition; CARS)(automotive...