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Haagen-Dazs adopts Pollan's "five ingredients" rule.
Following the advice of food authority Michael Pollan, Haagen-Dazs has introduced Five, an ice cream line made from only five ingredients. Pollan, author of the highly popular books "The Omnivore's Dilemma" and "In Defense of Food: An Eater's Manifesto" has proposed seven rules for eating, the second of which is "Don't eat anything with more than five ingredients, or ingredients you can't pronounce." The Five line features all easily pronounceable ingredients: milk, cream, sugar, eggs and one key flavor ingredient to anchor the single-note flavors. The company describes the line as "All-natural ice cream crafted with only five ingredients for incredibly pure, balanced flavor and surprisingly less fat!"
Haagen-Dazs reports that the line was developed because in response to the consumer demand for great-tasting, natural foods made with simple, recognizable ingredients. The Five series is also ...
- The Haagen-Dazs brand, which is marketed in the States by Dreyer's Grand Ice...
- Magazine article from: Dairy Foods June 1, 2007 700+ words
The Haagen-Dazs brand, which...synonymous with fine ingredients and distinctive...celebrates rare ingredients and unique flavor...the world: the Haagen-Dazs Reserve Series...encountered exceptional ingredients that we knew would...
- Frozen delights: Haagen-Dazs scoops out new low-fat ice cream.
- Magazine article from: Food Processing Kevin, Kitty February 1, 1997 700+ words
...indulgent product with an ingredients list that is easily...and so does the new Haagen-Dazs product-but...percent air added.) The ingredient listings are very simple...syrup are among the ingredients. The low-fat product...the key to making the Haagen-Dazs Low Fat Ice Cream...
- Haagen-Dazs Makes the Impossible Possible.
- Press release article from: PR Newswire May 9, 2005 700+ words
...their full-fat Haagen-Dazs ice cream...the all natural ingredients that make Haagen-Dazs Light ice...too. Nearly every ingredient found in the Haagen-Dazs Light carton...of adding extra ingredients or artificial coloring...
- Haagen-Dazs; Katty Pien.(Marketing 50)(Dreyer's Grand Ice Cream Inc.)(Brief...
- Magazine article from: Advertising Age Meyers, Tiffany November 17, 2008 700+ words
...Katty Pien, brand director for Haagen-Dazs at Dreyer's Grand Ice...health of numerous crops, including ingredients in Haagen-Dazs. "Because the issue had...year. The February launch of "Haagen-Dazs loves honey bees'' included...
- The Haagen-Dazs[R] Brand and ExperienceProject.com Team Up to Help the Honey...
- Newspaper article from: Biotech Week August 19, 2009 700+ words
...automatically uploaded to the Haagen-Dazs page on Experience Project...certificates for a year's supply of Haagen-Dazs ice cream. Help The Honey...40 percent of the all-natural ingredients found in Haagen-Dazs ice cream. As a way to...
- Haagen-Dazs, America's Leading Superpremium Ice Cream, Offers On-Line...
- Press release article from: PR Newswire April 30, 1997 700+ words
...take an ice cream break at a Haagen-Dazs scoop shop in each city...Product Information: Haagen-Dazs aficionados will learn...everything from the high-quality ingredients and processing used in Haagen- Dazs products, to the newest...
- New Haagen-Dazs Five Series: Pure, Clean Ice Cream Flavors Without Distraction.
- Newspaper article from: Science Letter March 31, 2009 700+ words
...all-natural ingredients and absolutely...artificial additives, Haagen-Dazs Five is...all-natural ingredients (see also Haagen-Dazs). Consumers...recognizable ingredients. This new broader mindset led the Haagen-Dazs brand to...
- Haagen-Dazs Shoppes to launch luxury soft ice cream. (product announcement)
- Press release article from: PR Newswire February 26, 1988 700+ words
...general manager of the Haagen-Dazs Shoppes company...other soft ice cream, the Haagen-Dazs product will contain only natural ingredients. No stabilizers or emulsifiers...cream worthy to bear the Haagen-Dazs name," added Silloway...
Source: HighBeam Research, Haagen-Dazs adopts Pollan's "five ingredients" rule.