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Roland Machinery Co. Holds First Business Expo.
Story by Mike Larson, Editor
Mini trade show offers customers hospitality plus education from supplier experts
Near the end of February, Roland Machinery Co. held its first-ever business solutions expo.
The event at Roland's Wisconsin Division headquarters in De Pere drew about 250 customers from as far away as Eau Claire, WI, and Michigan's Upper Peninsula.
The attendance would have gone even higher if one of the winter's worst blizzards hadn't lashed into the area in mid afternoon.
The expo featured 22 of Roland's key product lines, ranging from earthmoving and paving equipment to ground-engaging attachments, lubricants, GPS software, filters, and financing.
Roland's experts and representatives from the product manufacturers were on hand to educate customers, teach 30-minute seminars about products, ...
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Source: HighBeam Research, Roland Machinery Co. Holds First Business Expo.