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DIGITAL: World-first as OCC charts ad-supported services.
Ranking the most popular tracks on alternative-funded streaming services
By Ben Cardew
"What are people on these services listening toand what does that tell us about consumer behaviour..."
CLIVE GARDINER, WE7
The industry will have a clearer handle on how its music is being consumed in a few months' time when the Official Charts Company launches what it claims to be the world's first chart for ad-supported music services.
The chart, separate to its Official Subscription Plays Chart, which ranks the most-played tracks by UK users of paid subscription services such as Napster, will rank the most popular tracks on alternative- funded streaming services.
We7 last week became the first company to start supplying streaming data to the OCC and the charts company is in negotiations with "all the legitimate services you can imagine" about providing data for the new chart, according to managing director Martin Talbot.
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