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NEW YORK - This fall Maybelline Inc. will launch the Velvet Crush cosmetics collection, featuring interchangeable colors for a complete look.
The line includes five new coordinating shades for Moisture Whip lipstick and Salon Finish nail color; Expert Eyes Soft Matte eye shadow in "velvet crush" (plum) and "Santa Fe" (a warm blend of browns); Brush Blush in mocha velvet or caramel suede; and Nude Smoked Kohl eyeliner.
Complementing the Velvet Crush collection will be two separate looks for autumn - geometric greens and lucious browns. Suggested retail prices will range from $2.50 to $5.
In addition, the company plans to strengthen its No. 1 position in the eye segment with the launch of several items.
The newest member of Maybelline's Great Wear family of transfer-resistant (budge-proof) products is Great Wear EyeColor. The product has a soft powder finish for a "just applied" look that "won't come off until you want it to," says a spokeswoman for the supplier. It is also budge-proof, fade-proof and crease-proof.