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Maybelline unveils Velvet Crush. (cosmetics collection)
NEW YORK - This fall Maybelline Inc. will launch the Velvet Crush cosmetics collection, featuring interchangeable colors for a complete look.
The line includes five new coordinating shades for Moisture Whip lipstick and Salon Finish nail color; Expert Eyes Soft Matte eye shadow in "velvet crush" (plum) and "Santa Fe" (a warm blend of browns); Brush Blush in mocha velvet or caramel suede; and Nude Smoked Kohl eyeliner.
Complementing the Velvet Crush collection will be two separate looks for autumn - geometric greens and lucious browns. Suggested retail prices will range from $2.50 to $5.
In addition, the company plans to strengthen its No. 1 position in the eye segment with the launch of several items.
The newest member of Maybelline's Great Wear family of transfer-resistant (budge-proof) products is Great Wear EyeColor. The product has a soft powder finish for a "just applied" look that "won't come off until you want it to," says a spokeswoman for the supplier. It is also budge-proof, fade-proof and crease-proof.
As all other Maybelline eye shadows are, Great Wear EyeColor is formulated to be safe and nonirritating, according to the spokeswoman, even for the most sensitive eyes. It is available in 10 shades - pink perle, chocolate, tan, caramel, nude beige, plum brown, eggplant, iced mauve, slate grey and mauveberry.
To make color selection easier there are color-matched and shrink-wrapped labels on every cap. Great Wear EyeColor will be available in July at a suggested retail price of $4.25 apiece.
- Tips.(Magazzine)
- Newspaper article from: El Norte (México D.F., México) October 26, 1997 700+ words
...quienes buscan un maquillaje muy natural. Viene en cuatro tonos. Ojos caramelo. Maybelline le har abrir los ojos con Great Wear Eyecolor, unas sombras que vienen en barra y prometen ser resistentes y lucir como si fueran en polvo. La frmula ofrece durar todo...
- Changing colors with the season. (cosmetics colors)
- Magazine article from: Chain Drug Review September 22, 1997 700+ words
...new products and color selections. Velvet Crush, Maybelline Inc.'s fall shade statement...Salon Finish nail color lines include velvet crush (plum), cinnamon (spicy brown...Soft Matte Eye Shadow is available in velvet crush and Sante Fe (a blend of browns...
- Going to extremes. (fall 1997 advertising campaigns for mass market cosmetics...
- Magazine article from: WWD Dang, Kim-Van June 13, 1997 700+ words
...Maybelline is shifting into high gear, too. Its fall promotion, five new coordinating lip and nail shades under the "Velvet Crush" banner, will also be the company's biggest effort yet. "This will be the most number of [stockkeeping units] we...
- Collectors Swamp Convention Center.
- Magazine article from: Gifts & Decorative Accessories Schwartz, Meredith June 1, 1999 700+ words
...Halloween is shown. $60-$150. Department 56, 1 Village Pl., 6436 City West Pkwy., Eden Prairie, MN 55344. #653 C. Velvet Crush 3" purse replica from the Just the Right Style collection is a musical. $28. Willitts Design International, P.O...
- The hazey janes to play Aberdeen.
- News wire article from: Europe Intelligence Wire November 4, 2006 700+ words
...Riders. Formed in 2003, The Hazey Janes's play a fusion of folk, country rock and power-pop, reminiscent of Big Star, Velvet Crush and The Magic Numbers. The quartet have had a busy year, culminating in a support slot with long-time friends Snow Patrol...
- iExpresate!(Acentos)
- Newspaper article from: Palabra (México D.F., México) May 17, 2001 700+ words
...actitudes, y los Eyes Color Duos estn diseados especialmente para combinarse entre s en una presentacin prctica y moderna. Velvet-Crush son los colores de sombras que combinan la elegancia de un color vino satinado con un lila mate, pero si lo que buscas es...
- Westerly, R.I., Merchants Buck Big-Box Trend, Strive for Uni...ue Niche.
- Newspaper article from: Knight Ridder/Tribune Business News August 12, 2003 700+ words
...small city. Entrepreneurs such as Bret and Ellen Hammen, 34 and 26, of Hammen Home gift shop, Deanna Hayden, 32, of Velvet Crush clothier, and Dan and Jen King, both 34, of the Up River Cafe restaurant, have invigorated downtown with novel ideas...
- A self-confessed `power-pop geek' tries to explain just what it is.(The Orange...
- Newspaper article from: Knight Ridder/Tribune News Service Wener, Ben July 28, 2003 700+ words
...Bob Mould (with Sugar more than Husker Du), Paul Westerberg (with and without the Replacements), the Lemonheads, Velvet Crush, Oasis (on "Definitely Maybe"), the Wondermints, Weezer, the Apples in Stereo and Fountains of Wayne. The Young...
- Robbie se siente 'Incomprendido'.(Gente)
- Newspaper article from: Mural (México D.F., México) August 1, 2004 700+ words
...el primer bajista de Duran Duran, y emigr de la banda antes de que se hiciera popular, ha trabajado con Nigel Kennedy y Velvet Crush, adems de que form parte de las bandas The Lilac Time y Devils. "Las canciones si estn en la onda de Robbie, y seguramente...
- Robbie se siente 'incomprendido'.(Gente)
- Newspaper article from: El Norte (México D.F., México) August 1, 2004 700+ words
...el primer bajista de Duran Duran, y emigr de la banda antes de que se hiciera popular, ha trabajado con Nigel Kennedy y Velvet Crush, adems de que form parte de las bandas The Lilac Time y Devils. "Las canciones s estn en la onda de Robbie, y seguramente...
Source: HighBeam Research, Maybelline unveils Velvet Crush. (cosmetics collection)