AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Today, food distribution in the USA is all about property and destinations. The food retail sector is overflowing with players who are struggling to pull the average consumer into an average store where he can buy from an average product range. The degree of homogeneity is such that 84 per cent of Americans currently consider all supermarkets to be basically alike - so much for product identity, store differentiation and merchandising.
However, according to strategic consultants at PROMAR USA, the prevailing homogeneity of the retail sector is about to be shattered. In a new report, The Future of Food Retailing in the USA towards 2000: Change, Challenge and Opportunity, PROMAR claims that the impact of …