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Mpho Skeef
RISING UK STAR MPHO SKEEf is the recipient of a new multi-album deal between Wall Of Sound and EMI.
The major has inked a global licensing deal with EMI for Skeef's completed debut album Pop Art, and will fulfil marketing, promotional and distribution commitments for this and future releases.
Wall Of Sound managing director Mark Jones will remain closely involved on a creative and A&R level throughout the duration of the deal.
It is the first time in Wall Of Sound's 15-year history that the indie has teamed up with a major label in the UK - it has a deal for Royksopp ex-UK - but Jones says the size of Skeef's potential, combined with a changing industry climate, meant it was the right thing to do this time around.
"The massive, out-of-the-box global potential of this record made teaming up with a major to support the global roll-out right," says Jones. "It's a first for me, so I'm very excited. Mpho is a very special artist. ...