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LIVE: Latitude wins green stamp of approval.
THE INDUSTRY GREEN MARK has been extended to the live sector with Latitude Festival becoming the first event to pilot the standard.
The IG mark, which was unveiled by music industry environmental body Julie's Bicycle on the sleeve of the Brits 2009 CD in February, is designed to emphasise an event, company or product's ability to achieve a number of environmental goals.
According to Julie's Bicycle director Alison Tickell, who reveals that her organisation is currently in talks with two other festivals regarding the use of the IG mark, Latitude was chosen to pilot the mark because it demonstrated a clear commitment to sustainability and environmental activity.
"Latitude's organisers kept a very clear record of that [environmental activity], which is very important as the IG mark needs to go to festivals before they actually happen," says Tickell.
The IG mark is based on four principles, ...
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