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AIRPLAY ANALYSIS: Halo puts shine back on Beyonce.
Alan Jones
Beyonce is back at the peak of her powers, and to prove it, latest single Halo makes a massive leap to the top of this week's radio airplay chart. The third single from her current I Am... Sasha Fierce set arrives at the summit after a speedy 74-30-9-1 climb, just six weeks after immediate predecessor Single Ladies (Put A Ring On It) peaked at number three. If I Were A Boy, the first single from I Am... Sasha Fierce, topped the chart for a single week last November.
Halo polled exactly 2,000 plays from 94 stations last week, for an audience of 58.66m to relegate Taylor Swift's Love Story to number two after just one week in pole position. Halo had the biggest increase in audience and in plays of any song last week. It was aired 16 times on Radio One, and 15 on Radio Two, for a joint contribution of 55.43% of its total audience.
Another resurgent female solo star, Pink, experiences a precipitous 19- 45 dip with Sober, the second single from her current Funhouse album - but it is a slide that can be attributed to radio stations switching to follow-up Please Don't Leave Me, which is the highest climber this week, surging 96-35, with plays up 72.08% week-on-week at 1,048, while its audience improves 133.51% to 19.76m. That is a great start ...
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