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MEDIA: Parfitt seeks more coherent BBC voice.
New music controller speaks of Beeb's more articulate musical strategy
By Christopher Barrett
The BBC's ability to talk in a "coherent voice" is being refined following Andy Parfitt's recent installation as popular music controller.
Speaking at a Radio Academy conference last Friday - in conversation with Music Week editor Paul Williams - Parfitt, who is also controller of Radio One, 1Xtra and the BBC Asian Network, said his additional role at the BBC is already helping to draw together the various stations. He added, "We are now able to articulate more clearly our strategy and what kind of music we support."
Parfitt took on the popular music controller job in December, following Lesley Douglas's resignation from the Corporation. He told the Radio & Music Forum that he is currently redefining the role and one of his first actions has been to form a board that meets weekly to discuss the BBC's popular music agenda.
One of the first cross-BBC initiatives to arise from these meetings has been to change the way in which the BBC handles the coverage of the Glastonbury festival. As a result, in order to offer one continuous source of Glastonbury coverage, 6 Music will broadcast material from this year's festival from "dawn to dusk," revealed Parfitt.
Parfitt said plans are afoot to stage the Electric Proms again this autumn, but he disappointed many in ...
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