The Work: New Campaigns - The World.(Ray-Ban)(Cutwater)(VCCP Berlin)(BMF)(briefs)

 
RAY-BAN - COLOURIZE - GLOBAL 
CREDITS 
Project: Colourize 
Clients: Erika Ferszt, global advertising director; Fabio 
d'Angelantonio, group chief marketing officer; Sara Beneventi, group 
chief marketing officer, Ray-Ban, Luxottica Group 
Brief: Show the colourful side of Ray-Ban's iconic set. With a line-up 
of more than 30 new colours, the campaign brings the colours to life and 
capitalises on the colour 
Creative agency: Cutwater 
Writer: Noah Phillips 
Art director: Kele Dobrinski 
Planners: Rob Klingensmith, Nathan Gray 
Media agency: Vizeum 
Production company: Method Labs 
Director: Seb Caudron 
Exposure: Online, TV, print 

Cutwater has created a viral for Ray-Ban that invites consumers to 'colourize' their lives by purchasing a pair of glasses from the new summer collection.

The viral features a very clever chameleon walking across a counter top As the chameleon moves, someone places different coloured Ray-Bans in front of it, causing the creature to change its colour to that of the glasses.

A TV campaign, also created by Cutwater, runs alongside the viral, featuring colourful imagery such as a bunch of red roses exploding from a painted gun.

The brightly coloured imagery can also be found in the print activity that supports the TV and viral executions.

 
O2 - RETIRED - GERMANY 
CREDITS 
Project: Retired 
Client: O2 Germany 
Brief: O2 aims to always make life easier for its customers. One way of 
doing this is by offering a telephone helpline run by well-trained 
advisors and not robots 
Creative agency: VCCP Berlin 
Writer: Oliver Frank 
Art director: Lars Wohlnick 
Production company: CZAR Germany 
Director: Lieven van Baelen 
Exposure: National TV, press, outdoor, digital 

O2 Germany has launched a campaign highlighting that it has ditched robotic voice-response technology on its helpline in favour of well-trained human advisors.