AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Is the icy blast of recession blowing common sense into the pitch process?
Almost a third of incumbent agencies successfully pitched for accounts last year. This is more than double the figure of 12 years ago, according to the AAR. Either clients are thinking more seriously before moving business in these troubled times or incumbents ...