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Editorial: New rules can restore public's faith in adland.
Advertising regulators knew they were stepping into a minefield by suggesting that sexual health services should be cut some slack when it comes to promoting themselves. And so it has proved.
'Abortion ads on television,' the Daily Mail's splash story screamed Doubtless Middle England hailed the news as yet further evidence of a country having lost its moral compass. Add to this the proposal that a 9pm watershed ban on the TV advertising of condoms be lifted and the perception of vanished family values is complete.
The reality, of course, will be very different. TV channels won't be awash with primetime ads for abortion clinics and Durex combining to fuel teenage promiscuity. Even if they were, public outrage would quickly put a stop to it.
It's easy to forget that advertising has to reflect the world as it is and not as people would like it to be. A Britain in which all teenagers were fully aware of the perils of casual sex would be wonderful. But they aren't. And until they are, anything that can help keep down the alarming rate of teenage pregnancies has to be a good thing.
The fact is that the shortlived hysteria generated by ads for ...
- Guidelines for teleshopping.(Broadcast Committee of Advertising Practice)(Brief...
- Magazine article from: Marketing Week December 9, 2004 700+ words
In another instance, the Broadcast Committee of Advertising Practice (BCAP) has issued guidelines for teleshopping service providers to help minimise misleading price comparisons or indications in teleshopping advertising. Copyright: Centaur Communications Ltd. and licensors
- BCAP offers help to advertisers over content of red-button ads.(Broadcast...
- Magazine article from: New Media Age July 21, 2005 700+ words
...looking to exploit the lack of regulation surrounding iTV advertising to promote their products. The Broadcast Committee of Advertising Practice (BCAP) is issuing a help note to advertisers unsure about the type of content they can show in...
- Sponsorship And Gambling In England And Wales In 2007: New Opportunities Or New...
- News wire article from: Mondaq Business Briefing May 20, 2008 700+ words
...effect of the Committee of Advertising Practice and Broadcast Committee of Advertising Practice advertising standard codes...Advertising Practice (CAP), the Broadcast Committee of Advertising Practice (BCAP) and the Advertising...
- GAMING & GAMBLING: The new regime.(Licence Conditions and Code of Practice for...
- Magazine article from: New Media Age August 30, 2007 700+ words
...Commission in June is backed by liberalised advertising guidelines from the Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP). These will open up broadcast as a route to market for UK licence-holders...
- IN BRIEF: Gambling advertising.(Brief article)
- Magazine article from: Marketing Week March 15, 2007 700+ words
The Committee of Advertising Practice and the Broadcast Committee of Advertising Practice will bring in new laws to coincide with the introduction of the Gambling Act 2005, which will lift advertising restrictions on sectors such as betting. Leader...
- INTERNET GAMBLING: It's an ill wind.
- Magazine article from: Marketing Week July 27, 2006 700+ words
...investors rather than consumers. In preparation for deregulation, the Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice last week launched a consultation process on the rules governing gambling ads, which...
- Abortion adverts on TV are delayed by public outcry.(News)
- Newspaper article from: The Daily Mail (London, England) September 9, 2009 700+ words
...advertising rules comes from the Broadcast Committee on Advertising Practice and the Committee on Advertising Practice. The final decision will...peer Chris Smith. The Broadcast Committee on Advertising Practice said its original consultation...
- The new ASA has an ally with a big stick: the ASA's assumption of regulatory...
- Magazine article from: Marketing Week Singh, Sonoo October 28, 2004 700+ words
...for TV and radio advertising, the Broadcast Committee of Advertising Practice (CAP (Broadcast)). This will...Broadcast) will work alongside the non-broadcast Committee of Advertising Practice; a judicatory body called ASA (Broadcast...