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The World: New York - R/GA beats MRM to Wal-Mart digital business.(Brief article)
R/GA has picked up the Wal-Mart US digital account, following a pitch against MRM Worldwide.
The agency will create a digital marketing platform for Wal-Mart's 'save money live better' campaign, which will feature Wal-Mart customers talking about how they've been saving money and living better thanks to the company.
The campaign will also incorporate TV ads, created by The Martin ...
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