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The World: Stockholm - DDB appointed lead creative agency on Telia.(Brief article)
Telia, Sweden's largest telecom and internet service provider, has appointed DDB Stockholm as its lead creative agency, following a pitch against the incumbent, McCann.
Telia is the largest advertiser in Sweden in terms of adspend, and is also active in a number of other European countries, such as Finland, Denmark and Norway.
Josefin Lundmark, the managing director of Telia, said: 'We have great confidence in DDB and its idea of how to highlight our message and value propositions through the line.'
Niclas Melin, the chief ...
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