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Despite the tough financial climate, two magazine publishers believe luxury brand titles will easily endure and are, in fact, essential to our very survival.
TOM BAILEY - ASSOCIATE PUBLISHER, POP
- What's the best thing about your magazine?
A new agenda, a new team and a new era of Pop! Having pioneered the fashion biannual market, Pop is all set to innovate and jump ahead again - led by the new editor, Dasha Zhukova, and the editorial director, Ashley Heath. Pop's new manifesto is that the only certainty now is 'change' - economically, culturally and in terms of media.
- Is high fashion and luxury still a hit with penny-pinching consumers?
Of course! Great design, great visuals, great fashion and especially great ideas will always cut through - particularly those from farther afield that aren't featured in every other fashion magazine and supplement. Luxury is part of life, it's not like sack-cloth is going to make a comeback. Innovation is more important than ever in the current economic climate.
- Why should advertisers invest in your title?