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Media: Double Standards - Why luxury and high fashion is still 'a part of life'.(Interview)

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| April 03, 2009 | COPYRIGHT 2009 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Despite the tough financial climate, two magazine publishers believe luxury brand titles will easily endure and are, in fact, essential to our very survival.

TOM BAILEY - ASSOCIATE PUBLISHER, POP

- What's the best thing about your magazine?

A new agenda, a new team and a new era of Pop! Having pioneered the fashion biannual market, Pop is all set to innovate and jump ahead again - led by the new editor, Dasha Zhukova, and the editorial director, Ashley Heath. Pop's new manifesto is that the only certainty now is 'change' - economically, culturally and in terms of media.

- Is high fashion and luxury still a hit with penny-pinching consumers?

Of course! Great design, great visuals, great fashion and especially great ideas will always cut through - particularly those from farther afield that aren't featured in every other fashion magazine and supplement. Luxury is part of life, it's not like sack-cloth is going to make a comeback. Innovation is more important than ever in the current economic climate.

- Why should advertisers invest in your title?

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