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Media Lifeline: Global Radio.

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| April 03, 2009 | COPYRIGHT 2009 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The radio company has fallen foul of Ofcom and irked listeners as a result of its rebranding exercise.

16 April 2008: After Global Radio acquired Chrysalis Radio and GCap, the group chief executive, Ashley Tabor, upsets Chrysalis listeners when he reveals plans to cut local programming and introduce greater numbers of syndicated shows produced from London.

16 Sept 2008: Now Global announces that it intends to rationalise all of its assets in what it claims will be the biggest rebranding exercise in British commercial radio history, with up to 29 stations losing their local identity and being realigned to network brand names including Heart, Galaxy and Hit Music. Once resonant brands such as Invicta and GWR are to be ditched.

5 January 2009: And it soon becomes clear that the Heart brand will be the focus for much of the initial activity when nine local stations are shoehorned into a revamped network with more centralised programming - 14 hours of networked shows a day. The nine Heart rebrands include the mighty Hereward FM, Northants 96 and Q103. Added to the London Heart station, they form a nascent network of 12 stations.

13 March 2009: But Global's revamp plans are not without potential pitfalls - as it finds when it is handed a 'yellow card' warning from Ofcom when its GWR station in Bristol is judged ...

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