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Close-Up: What the new ad rules will mean for advertisers.
A number of industries could be affected by the forthcoming consultation on ad regulations. Campaign asked leading figures from those concerned for their thoughts.
CONDOMS / ABORTION SERVICES
- Rt Rev John Arnold, Roman Catholic Auxiliary Bishop of Westminster
'It is questionable whether extending the reach of condom advertising will arrest the alarming increase of teenage pregnancies and the transmission of STDs among that age group.
'Contraceptives, sex education and advice on the avoidance of pregnancies and the transmission of STDs are already widely available to teenagers in this country and yet the UK continues to have the highest level of teenage pregnancies in Europe.
'The issue to address is not one of a lack of information; rather, it is an issue of culture and behaviour. The most effective way to change behaviour is to encourage a culture of family and fidelity in lifelong committed sexual relationships. Now there's a challenge for the advertising industry.'
- Fiorella Nash, research officer, Society for the Protection of Unborn Children
- MALAYSIA'S NEW AD RULES AIMED AT PROTECTING CONSUMERS' INTERESTS.
- News wire article from: AsiaPulse News August 14, 2008 700+ words
...LUMPUR, Aug 14 Asia Pulse - A revised Malaysian Code of Advertising Practice was launched here Tuesday. Touted to protect consumers...Commerce as long ago as 1937 and the British Code of Advertising Practice. "The industry organisation comprising the Malaysian...
- Consumers may not play ball with new ad watchdog: one woman's crusade for...
- Magazine article from: Marketing Week Douglas, Torin November 6, 2003 700+ words
...divisions of the ASA. The proposed complaints adjudication body, ASA (Broadcast), and the Broadcast Committee of Advertising Practice, which would administer the codes, are together expected to cost between 3.5m [pounds sterling] and 4m...
- CDnow Unveils New Ad Campaign During CBS Telecast of 1999 Grammy Awards.
- Press release article from: PR Newswire February 22, 1999 700+ words
...number one music store, will unveil its new ad campaign during the CBS telecast of the...Awards on Wednesday, February 24th. The new ad campaign, developed by Hampel/Stefanides...create his or her own music store. The new ad campaign features three credible, aspiring...
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- Press release article from: PR Newswire March 12, 2008 700+ words
...First Mobile Web Video Ads; Introduces New Ad Placements Based on Effectiveness Research...The company also announced the debut of new ad placements on the local forecast pages...Upfront will also mark the launch of a new ad product on the local forecast pages of...
- Unicast by Viewpoint to Release New Ad Formats with NBC Universal.
- Press release article from: M2 Presswire May 22, 2007 700+ words
...EIExplorationInvestor: Unicast by Viewpoint to Release New Ad Formats with NBC Universal(C)1994...Capitalizing on emerging trends, these new ad formats present viewers with increased...brands and users in the market. The two new ad formats are: * Unicast InteractiveX...
- Time targets new ad dollars; groundbreaking TargetSelect program enables Time...
- Magazine article from: Folio: the Magazine for Magazine Management Love, Barbara November 1, 1989 700+ words
Time targets new ad dollars NEW YORK CITY--Innovative binding...will begin using selective binding in a new ad program designed to entice advertisers...the new plan to attract advertising from new ad categories, other media (direct mail...
- CMP Media Breaks New Ad Campaign In Special Advertising Age Supplement...
- Press release article from: PR Newswire November 8, 1996 700+ words
New Ad Series Focuses on CMP's Growing Presence...summer, CMP Media Inc. is poised to break a new ad campaign that highlights the company as...tech industry's largest trade shows. The new ad campaign comprises three double-page spreads...
- Unicast to Debut New Ad Formats with NBC Universal.
- Press release article from: Business Wire May 22, 2007 700+ words
...Capitalizing on emerging trends, these new ad formats present viewers with increased...brands and users in the market. The two new ad formats are: * Unicast InteractiveX...create an immersive experience. These new ad units can integrate data capture functionality...
